The Bureau of Internal Revenue has been under fire recently for releasing the ad shown above. Different doctors’ organizations have been releasing statements saying that it is a poor representation of doctors and that it is a hasty generalization.
Commissioner Kim Henares came to the ad’s defense saying that it was not an attack towards the doctors, it was an ad that meant to imply that the rich or people who have high income do not pay taxes while those who earn less, earnestly pay their dues; the use of the doctor sitting on the teacher was merely an example.
I believe that BIR’s ad was created with good intentions but it was too explicit in its approach. It is true that there are rich people who evade taxes, but it is also likely that there are people who do not earn a lot that do not pay their taxes. It was not right of BIR to use a specific profession in their advertisement because, whether or not they wanted to, they created an image of the hero and the villain. I believe it is unfair for the teachers to be portrayed as heroes and the doctors as villains because in general, they are both heroes in their own right. Maybe it would have been best if BIR used general ideas for the tax evader in their advertisement such as a well dressed woman with many accessories on or a man holding a bag overflowing with money. They could have found a different way for it to have impact and not directly attack a certain group of people.
-Kaye Villasenor 2012-27275