Double standards between men & women had long been there and in 60 seconds Pantene Philippines turned things around. Kudos to the team! #WhipIt
In 60 seconds, Pantene Philippines used an ad to deftly break down the double standards men and women face in the workplace.
While a man is a “boss,” a woman is seen as “bossy.” Men are “persuasive,” while women are “pushy.” If a guy works late, he’s “dedicated,” but a woman is “selfish.” A man who struts down the street is “smooth,” but his female counterpart is “showy.”
And if you needed any more reason to watch the commercial, made by BBDO Guerrero in Manila, then take Sheryl Sandberg’s endorsement of the spot: