The new Filipino generation has an interesting fashion subculture. The display of plain tees and jogging shorts that decorate the UP Diliman campus stand in stark contrast with the layered fashion show of, say Ateneo. Is there anything that the students of these schools have in common when it comes to good couture?
This can be tricky to measure since “good” fashion is a subjective concept, and what one teen may find tacky what another thinks is trendy. However, there are general trends or clothing styles. These can be seen by finding the most popular clothing brands in the Philippines that market especially to teens and observe the clothing they use in their advertising lines. Currently the dominant brands for teens include Bench, Penshoppe, Cotton On, and F&H.
The commonality seems to be that the clothes worn by today’s Filipino youth try to achieve both aesthetics as well as practicality and comfort.
The popular clothing isn’t excessively puffy or showy, nor is it bland. It is a mix that tries to blend good-looking clothing with comfortable styles that can be worn any day. Another thing to note is the use of bright colors. This could mean a number of things. It could signify the vibrancy and life of the youth. It could also represent the different personalities and the bright tendencies of people. In today’s fashion for teens, importance is placed on aesthetics, comfort, and individuality.
We are all unique with things to be proud of, no matter what society says to the contrary. It is good to see free self-expression being practiced more and more amongst Filipino youth.